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Chris Sorek Joins IABC as Executive Director

SAN FRANCISCO, CA – 5 June 2012 – The International Association of Business Communicators (IABC) has appointed Christopher Sorek as executive director. Sorek has more than 30 years of experience in communication, public affairs and community relations. He comes to IABC from The Drinkaware Trust based in the U.K., where he was CEO. Chris will officially take on his new role with IABC on 2 July 2012.

“The executive board and I are thrilled to announce the appointment of Chris as IABC’s new executive director. Chris brings a wealth of experience from senior international roles within associations and the corporate world. With his background as a communication professional and his experience in strategically aligning and growing organizations, he is the right person for the job,” says Adrian Cropley, ABC, 2011–2012 chair of IABC. “Chris will work closely with the Executive Board as he drives our operations in delivering on our 2012–14 strategic plan.”

Sorek has a master’s degree in international marketing and communications and has worked on public information and humanitarian issues in Europe, Africa, Asia, and Latin America. He started his career as a journalist and editor for newspapers and magazines in the United States. He then turned to internal communication and political action committee activities for a large regional bank before moving to Unisys’s international public relations team. He was asked to join Ogilvy & Mather in 1987, where he headed offices in Taiwan and Singapore and helped develop the agency’s Asia-Pacific network before joining Cohn & Wolfe in New York to lead and manage global corporate clients.

In 2001, Sorek joined the International Federation of Red Cross and Red Crescent Societies in Geneva as head of communications. He returned to the private sector to work for SAP AG in Germany, De Beers, and the European Bank for Reconstruction and Development before joining Drinkaware as chief executive in 2008.

“IABC is the perfect platform to help advance our profession and presents an exciting and unique opportunity for a life-long communicator,” says Sorek. “I look forward to working with the board and leading the development and delivery of content, services and support that members want and need to build their careers wherever they are in the world.”

About IABC

The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves approximately 15,000 members in 70 countries and 100 chapters. For more information, visit http://www.iabc.com.

Media Enquiries
Sorek will be available to meet with the media after 2 July. Please contact Archana Verma for additional information or to schedule an interview.

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