Robin is an accomplished professional who specializes in human resources (HR) communication. She owns Brain Biscuits Strategic Communication in Dallas, Texas. Before becoming an independent consultant, Robin was a director in the communication practice of Buck Consultants, a Xerox Company. Previously, she spent nearly 15 years in communication, marketing, and public relations roles with Texas Instruments Incorporated and Burlington Northern Santa Fe Railroad.
McCasland chaired the 2011–2012 search committee for IABC’s new executive director. She is a past chair of the IABC Research Foundation and former member of IABC’s international executive board. McCasland served on the boards of the IABC Southern Region and the former IABC District 5. She has been president of the Dallas and Fort Worth IABC chapters, and was honored as IABC Dallas’s Communicator of the Year in 2000. She has received an IABC Gold Quill Award, a Silver Quill Award and several Bronze Quill Awards over the past two decades. She has also received Communicator Awards for distinction in HR communication programs. McCasland is a graduate of The University of Texas at Austin.