Sorek has a master’s degree in international marketing and communications and has worked on public information and humanitarian issues in Europe, Africa, Asia, and Latin America. He started his career as a journalist and editor for newspapers and magazines in the United States. He then turned to internal communication and political action committee activities for a large regional bank before moving to Unisys’s international public relations team. He was asked to join Ogilvy & Mather in 1987, where he headed offices in Taiwan and Singapore and helped develop the agency’s Asia-Pacific network before joining Cohn & Wolfe in New York to lead and manage global corporate clients.
In 2001, Sorek joined the International Federation of Red Cross and Red Crescent Societies in Geneva as head of communications. He returned to the private sector to work for SAP AG in Germany, De Beers, and the European Bank for Reconstruction and Development before joining Drinkaware as chief executive in 2008.